Their summary is succinct, clear and precise. In the Netflix press release, the summary was, “New data reveals 46% of streaming couples around the world are watching ahead of their partners and most only plan to cheat more.” It is placed between the headline and the first paragraph. You tell your audience what the press release is all about. That one takeaway should be in your summary. If you could only pitch one piece of information from your press release, what would it be? What is the number one takeaway from your story? See the difference? Wouldn’t you rather click on the first headline? Both explain what the press release is about, but the first one is much more exciting. It is also much more intriguing than a headline like, “Couples Stream Ahead of Shows Without Their Partners”. Viewers may wonder: What is Netflix cheating? Does it affect me?īecause the headline creates curiosity, people are more likely to continue on. Their press releases have attention-grabbing headlines like, “Netflix Cheating is on the Rise Globally and Shows No Signs of Stopping”. To craft compelling and intriguing headlines here are a few essentials to remember:įor example, take the video streaming platform Netflix. It is the first thing that viewers see and influences whether or not they continue reading. Similar to blog posts and web pages, the headline of a press release is one of its most important elements. Sections of a press release template The Headline You will be asked to back up your claims and statistics, so don’t fabricate or embellish anything. The data and information that you provide in your release needs to be your own and provide value. Also, if the data or solution you are discussing addresses a major problem, it can increase relevancy. This is because, in theory, more people will care about the story. If your press release coincides with a current hot topic or trend, it is more likely to be picked up by media sources. To a journalist, it may not even be that interesting, let alone worth being published.Īsk: Why does it matter to them─and their readers or audiences? In addition, remember to write it in third-person. However, that is because they are involved directly. Most individuals and companies believe that their stories are worth talking about. To craft effective press releases, keep these three tips in mind: 1. It has to be well-written and newsworthy. Simply having a press release doesn’t mean that you’ll get media coverage. You may think that it is newsworthy, but it won’t be picked up unless the person reading it thinks it's newsworthy as well. The key is to remember that the subject of the press release needs to be relevant to the specific reporter or media outlet or at least relevant to a large segment of the public. Announcing a special event or partnership.Updates to an existing product and/or service. ![]() ![]() Here are a few of the most common reasons for which they are written and distributed: There is no set standard time for when a company should send out a press release. Press releases should also cover the 5 W’s: “who”, “what”, “where”, “when”, and “why” of the story that you want to share with the media. They decide whether or not they will use the content in your release for a published story, so it needs to be something that is newsworthy and culturally relevant. Reporters, journalists, editors and other members of the media are your audience. The purpose of the pitch is ultimately to get media coverage. They are still considered the primary way to pitch company news and stories to media in the hopes that they will be covered. They are one of the top ways that organizations get the word out and press get content for their next stories. There’s a reason why press releases have lasted this long: they are effective. ![]() However, in a time where many of us also get our updates from social News Feeds in 140 characters or less, some may question if the press release is still relevant or necessary? The press release is one of the oldest staples of marketing. It is most commonly in the form of a one-page written document, but may also be a video or audio recording. A press release, also called a news release or media release, is an official statement that an organization sends to members of the media.
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